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What Does OLED TV Mean?An OLED TV is a type of display that uses self-lighting pixels to create its image. Unlike traditional TVs that rely on a backlight, OLED panels use organic compounds that emit light when electricity is applied — hence the name OLED, which stands for Organic Light-Emitting Diode.
Each pixel in an OLED screen can be turned on and off, or have its brightness independently adjusted. This allows for incredibly precise control over contrast and colour, resulting in deep, true blacks, vibrant visuals and ultra-responsive performance. Whether you're watching movies, gaming or streaming your favorite shows, OLED technology delivers a viewing experience that's hard to match. -
Are OLED TVs Worth It?Yes, absolutely. Especially when choosing a Samsung OLED TV, which combines industry-leading picture technologies, seamless gaming features, and clutter-free cable solutions(1). Here are the core factors to consider:
• Deep blacks and infinite contrast : Samsung OLED TVs deliver infinite contrast with true deep blacks, enhanced by Glare Free(S95H, S90H) anti-reflection tech and OLED HDR Pro(S95H)/HDR+(S90H)/HDR(S85H) for balanced brightness and vivid visuals in any lighting. These features create a refined, immersive experience ideal for movies, dramas, and shadow-rich content.
•︎ Stunning Brightness: Samsung OLED TVs achieve high peak brightness for enhanced visibility in bright spaces and improved HDR performance, while self-emissive pixels ensure precise brightness control for deeper blacks and vibrant highlights. With OLED HDR Pro, the S95H delivers lifelike visuals with unmatched contrast and detail.
• ︎Vivid, lifelike colours : Samsung OLED TVs excel in producing rich, accurate colours through self-emissive technology, offering vivid hues and sharp details even in dark scenes. With Pantone Validated precision, they deliver lifelike visuals, ensuring creators’ intended colours are perfectly reproduced for an immersive experience.
•︎ Fast response times for smooth gaming : Samsung OLED TVs feature fast response times, high refresh rates (up to 165Hz), and gaming-specific technologies like Motion Xcelerator, ALLM, and AI Game Mode for smooth, lag-free gameplay. With G-Sync Compatible and FreeSync Premium Pro, they deliver tear-free, stutter-free visuals, making them ideal for immersive gaming.
•︎ Premium & Innovative Designs: Samsung OLED TVs offer highly immersive and stylish designs tailored to elevate any viewer's space:
S95H (FloatLayer Design): The refined bezel of the S95H’s FloatLayer Design adds subtle depth, creating the illusion of a screen floating on your wall. This elevates your space with a premium touch while positioning the TV close to the wall for a clean, seamless fit. (S95H / S99H for Europe)
S90H (LaserSlim Design): The sleek and stylish LaserSlim Design of the S90H presents unique aesthetic beauty along with strong functionality, blending seamlessly into any interior regardless of the room’s size. (S90H)
S85H (Contour Design): The Contour Design of the S85H features a unibody look that connects seamlessly from the top to the body like a gourd. This sleek, flowing silhouette creates a uniquely smooth and elegant appearance. (S85H)(1) Clutter-free cable solution is supported on the S95H via wireless One Connect Box. Wireless One Connect Box sold seperately.
* S95H / S99H for Europe -
Why Samsung OLED TVs Are an Outstanding Choice?Samsung's flagship OLED TVs, featuring outstanding image quality, deep blacks, vivid colours, and superior brightness, stand out as a worthwhile investment for anyone seeking exceptional visual quality, innovative features, and sophisticated design.
In particular, the FloatLayer Design, exclusive to the S95H model, enables the TV to mount flush against the wall, achieving seamless integration that makes it appear as if it is floating effortlessly in the air—creating a sophisticated aesthetic ideal for premium, art-inspired spaces (1)
Additionally, with the support of Art Store on the S95H(2), the TV transforms into a global art gallery, displaying curated masterpieces that beautifully elevate your home's interior. Powered by Glare Free(3) technology with Real Black & Real color, and advanced gaming features, Samsung OLED TVs deliver a premium experience that fully proves its value across movies, gaming, and modern aesthetics.(1) FloatLayer Design is exclusive to the S95H model.
(2) Art Store is exclusive to the S95H model.
(3) The Glare Free feature is applicable to the S95H and S90H models.
* S95H / S99H for Europe -
What is the best OLED TV from Samsung?Samsung's OLED lineup features distinct models tailored to different budgets and viewing setups:
1. Best Overall & High-End: Samsung S95H
The S95H is Samsung's top-of-the-line OLED, answering to ultimate immersion.
• Key Features: It features a unique, premium design (FloatLayer Design) with a refined bezel, creating the elegant look of a screen that gently floats on the wall. It delivers a 165Hz refresh rate, near-instant pixel response times, and full support for AMD FreeSync Premium Pro and NVIDIA G-SYNC. Newly supported on the S95H, the Art Store transforms your TV into a private gallery, allowing you to display over 5,000 curated masterpieces from world-renowned museums and galleries.
• Best For: Home theater enthusiasts, art lovers, and gamers who want a premium, state-of-the-art picture(OLED HDR Pro) and sophisticated design in both bright and dark rooms.
2. Best Value & Performance: Samsung S90H
It uses nearly the same premium panel technology as the flagship S95H but at a much more aggressive price point.
• Key Features: It features the slim LaserSlim Design and delivers a 165Hz refresh rate, making it one of the top console gaming displays in the industry. The S90H features Samsung's critically acclaimed Glare Free technology. This ensures you can enjoy deeper, VDE-certified Real Blacks and Pantone-validated Real Colours without annoying glare or external light interference.
• Best For: Most consumers who want premium, distraction-free OLED performance and outstanding gaming capabilities with incredible value. -
Which Samsung OLED TV should I buy?Samsung OLED TVs are equipped with advanced technologies to deliver the ultimate viewing experience, offering three distinct lineups—S95H, S90H, and S85H—tailored to your unique room layouts, performance needs, and budgets.
To find the perfect match for your home, consider the unique strengths of each model below:
• S95(1)H (Best Overall & High-End OLED): Designed for those who demand the absolute best in home aesthetics and cinematic performance. It features our brightest OLED HDR Pro display powered by the flagship NQ4 AI Gen3 Processor with 4K AI Upscaling Pro (driven by 128 AI neural networks), paired with an elegant wall-flush FloatLayer Design that sits beautifully like a piece of fine art on your wall. S95H now supports the Art Store, allowing the TV to transform into a personal gallery displaying over 5,000 global masterpieces.
• S90H (Best Value & Performance OLED): The ideal choice for viewers seeking high-end visuals and elite gaming. It features an incredibly thin LaserSlim Design, the powerful NQ4 AI Gen3 Processor, an anti-reflection certified OLED Glare Free display with OLED HDR+, and a blazing-fast 165Hz refresh rate gaming package.
• S85H (Smart-Premium OLED): Our most accessible premium option. It offers a beautifully curved, unibody Contour Design, rich contrast and upscaling driven by the NQ4 AI Gen2 Processor with OLED HDR, a smooth 120Hz gaming package, and full support for the conversational 'Vision AI Companion'.
Want to discover your ideal TV in just a few clicks?
Explore our digital 'Help Me Choose My TV' guide on Samsung.com. By selecting a few options tailored to your specific situation—such as room size, viewing purpose (gaming vs. movies), preferred style, and screen size—the interactive tool will instantly recommend the exact model that perfectly fits your space!(1) S95H is sold as S95H globally and S99H in Europe.
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How to reduce glare on Samsung OLED TVs?Glare occurs when light from windows, lamps, or other sources reflects off the TV screen, making it difficult to see the image clearly.
While they offer stunning picture quality, OLED TVs can be more prone to glare due to their glossy screens.
However, on Samsung OLED TVs, Glare Free(1), our proprietary anti-glare technology ensures that the image remains clear from distracting reflections.(1) Glare Free feature is specifically supported on the S95H and S90H models.
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Is OLED worth it for console gaming?Absolutely. With near-instant response times, deep contrast, and advanced gaming features, a Samsung OLED TV is one of the best investments you can make to unlock the full potential of next-generation consoles.
1. Stunning Visuals with Absolute & Glare-Free Contrast
Powered by self-emissive pixels, Samsung OLED TVs offer real blacks and vibrant contrast, making it easy to spot hidden details in dark-themed games. Most notably, the OLED Glare Free technology (now featured on both the S95H and S90H) minimizes light reflections. This lets you enjoy VDE-certified Real Blacks and Pantone-validated Real Colours even in bright daylight or well-lit rooms without distracting reflections.
2. Low Input Lag & Rapid Response Times: Optimised for competitive gaming, it translates your controller clicks onto the screen with virtually zero lag, giving you the fastest possible edge during high-speed action.
3. Industry-Leading Next-Gen Specs:
• Four Fully-Featured HDMI 2.1 Ports: Keeps multiple consoles and high-end PCs connected simultaneously without cable swapping.
• Ultra-Smooth Gaming (Motion Xcelerator): Premium models (S95H and S90H) offer the Ultimate Gaming Pack with a blazing-fast 165Hz refresh rate, while the smart-premium S85H features the Premium Gaming Pack with a smooth 120Hz refresh rate.
• Tear-Free Gameplay: Enjoy stutter-free action with NVIDIA® G-SYNC® Compatibility across all models. S95H and S90H support AMD FreeSync™ Premium Pro, while S85H supports AMD FreeSync™ Premium.
4. Smart Gaming Tools (Game Bar & AI Mode): Easily monitor active FPS and VRR status with the on-screen Game Bar. Plus, AI Auto Game Mode analyzes the game genre (FPS, RPG, Sports) to dynamically adjust picture and surround sound profiles.
5. Tailored Size Range (42" to 83"): Whether you need a compact 42-inch screen as a dual-purpose desk monitor or an immersive 83-inch screen for a dedicated media room, there is a perfect size option available for every setup. -
What is the largest OLED TV?Samsung’s OLED TV lineup includes 83-inch models, which are part of their premium offerings.
If you’re looking for specific details about the 83-inch model, such as pricing or availability, please check Samsung’s official website or visit a retailer for the most accurate and up-to-date information.
Experience the epitome of visual brilliance with Samsung’s best OLED TVs. Immerse yourself in a world of stunning contrast, vibrant colours, and unparalleled clarity, all delivered on a sleek and sophisticated OLED display. Whether you're watching your favourite movies, gaming with friends, or streaming the latest content, our OLED TVs elevate every viewing experience to new heights. Elevate your home entertainment setup with OLED TVs and indulge in a cinematic experience like no other.
1. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Collected products are non-returnable and have zero value. You must fully uninstall your television, and make sure it is ready for collection at the same time we deliver your new one. We may refuse the delivery if you do not. You will have to repay the discount you received, if you do not have your TV ready for collection. Each household may only have one TV collected and will receive only one Trade Up discount for each TV collected. The Trade Up discount is an incentive to buy a new Samsung TV, it is not a Trade In value for the TV collected.
2. The Sound Advice 2026 Exceptional applies exclusively to the 77 inch Samsung S99H/S95H model..
3. Purchase from Samsung Shop Online or the Samsung Shop App. Lower priced item must meet all conditions, be identical and brand new and be sold online at selected retailers within 7 days of purchase. To claim, participants must visit https://www.samsung.com/uk/price-promise/ within 7 days of purchase to complete the claim from and upload supporting evidence. Discount codes to lower the price paid for the Promotion Product are excluded, unless specifically state otherwise. Lower priced items due to loyalty schemes, promotions, bundle pricing, voucher codes, trade in or monthly/data contracts are excluded from this promotion. One cashback refund per model and a maximum of 4 per household. T&Cs apply, for more details see https://www.samsung.com/uk/price-promise/.
5. To receive Rewards points you must be a Samsung Rewards member and be signed-in to your Samsung Account at the time of purchase. Rewards points will appear in your Samsung Account 15 days after your order has been delivered. Rewards points will not be awarded if product/s are returned.